Monday, November 12, 2007
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- Sarjan
- Sarjan (root: Sanskrit, meaning: creation) is about co-creating our world while keeping environment and sustainable lifestyle at the center of what we do. It is about mainstreaming what is considered alternative, like going back to the future. It is about being inspired and inspiring each other. It’s about the magic that can happen through small changes. Like the flap of butterfly wings Sarjan strives to bring about small but mindful changes. Sarjan is aware that the world we operate in is imperfect and we are not promising a perfect world but just trying to mindfully co-create the future. The boundaries of what is natural, organic or synthetic are blurred in the current world. We strive to lift the haze from some of these things and bring forth a clear view. With so many disruptions and in the cacophony of hundreds of advertisements each day we tend to lose track and even though personally we want to do what is best for our family and the world the clarity eludes us. Sarjan is about bringing back a bit of clarity.
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