It's 8:30 AM.. you have just reached your work place and have connected to your email server when ..viola..as a genie out of a lamp...here comes your daily supply of Viagras and Cialis, that too in bundles of 100's. On a serious note spam mails!!
Emails have emerged as one of the largest and least expensive way marketing. It does not uses paper, no printing costs, no envelopes to send it into and certainly no postage. At a simple click of a button, an email can be sent over to thousands of people worldwide. The ease of sending makes it one of the most potent tools of invading unsuspecting people's lives.
Many companies use email marketing to communicate with existing customers, but many other companies send unsolicited bulk email, also known as spam. In certain cases they use an opt-out option, wherein if the recipient does not want to receive the future emails, he will have to opt-out by clicking on a certain link. However, to clear past the legal hurdles, good companies use the opt-in option wherein emails are only sent to people who have opted beforehand to receive such emails.
The problem still continues despite the anti-spamming legislation in US. Stricter measures are required to identify and then control these spammers in order to reap the benefits of well-targeted emails.
India lags far behind in an effective anti-spamming legislation. In spite of the Internet proliferation in large parts of India and IT knowledge, the legislators do not seem to have been awakened to the need of such a legislation.
Wake up legislators..now is the right time to get a law in place before the situation gets out of hand as in some other parts of the world.
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