Google has released first of the many new features for its Google analytics suite. All Google Analytics accounts now have access to Site Search. It's currently only available if your language preference is set to English and shall be available in all languages soon.
Google Analytics has always shown webmasters how people use search engines to find their site. With Site Search, the webmasters can now see how people search within their site once they are already on it.
This is a goldmine of information because every time visitors search, they literally tell you in their own words what they are looking for. You'll not only see their initial searches, but how they attempted to refine searches when they didn't find what they were looking for. You'll see which pages they searched from and where they ended up. And you'll see how site search co-relates to conversions and sales.
However, to be able to use Site Search, you need to have a search box on your web site.
We have always been appreciative of Google's products but it is becoming too much to handle for the webmasters ;-)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment